Friday, January 11, 2013

Who’s Who? Charles Edward Mudie



Charles Edward Mudie’s lending library greatly influenced Victorian literature between 1842 and 1894, particularly in the genre of fiction. Mudie did this through two main ways. The first way he did this was by making sure that almost all novels were put into three volumes. The second was by acting as a sort of censor who demanded that fiction be suited to the middle class family, who would be the people that would most purchase and read the works. This controlled the subject, scope, and morality of the novel.
            Mudie had first opened his lending library to nonfiction works available. About two thirds of the books he owned were nonfiction works. He quickly recognized the demand for novels, and this brought great literary power and financial reward. His success depended upon several strategies. First, the yearly guinea subscription allowed a customer to borrow as many works as they wanted at one time. Note the high subscription fee was intended largely for upper and middle class families. Second, the demand that publishers produce only three-decker novels allowed him to divide up one novel among three patrons. Third, by advertising his list of “the principle New and Choice Books in circulation” (Griest 20), he created something very similar to a best-selling list. Lastly, he ordered books in large quantities to ensure his power among publishers and the public, thus increasing his business. His large amount of stock made it so that his patrons did not have to wait long for popular works.
            Mudie had important effects upon the economies of publishing, for his manner of buying books in the quantity he did. It subsidized publishers and often made it easier for new authors to become printed as long as they met Mudie’s demands and the demands of their audience. Mudie was able to maintain his status for many years until the three volume form was abandoned.
                                    - Emily Dodd
Griest, Guinevere L. Mudie's Circulating Library and the Victorian Novel. Bloomington and
London, Indiana Univ. Press, 1970.

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